What Is A CMS?
CMS stands for Content Management System and it is a software application used to create, manage, and modify content on a website without writing code. The website you are on right now is powered by WordPress which is technically a blogging platform but it can be used...
Why Is A Tracking Pixel Called A Pixel?
Why is a tracking pixel called a pixel when it just looks like a bunch of code? Someone asked me this question a couple weeks ago and I figured others might be wondering to, so here's an explanation. The reason is the tracking process involves the work of a small...
How Does JavaScript Slow Down Page Loads?
JavaScript is a programming language used alongside HTML and CSS to create interactive elements on a web page. It's been around since 1995 and can be found on almost every website. Here are some examples of website features you've probably seen that use JavaScript....
What are Core Web Vitals?
Core web vitals are a set of Google metrics that help developers determine the experience users have on a web page. Generally speaking, if you're core web vitals are good, your user experience should be good. There are separate vitals for mobile and for desktop with...
What is Technical SEO?
Technical SEO is the process of analyzing and improving the technical performance of your website (How well it works). How a website functions can can impact search ranking and user experience. If pages load too slowly or the site contains broken links, ranking can...
Fast WordPress Hosting Setups
Fast WordPress hosting is important for good user experience and SEO. I spent the past two years testing several platforms trying to figure out what worked best and settled on Vultr or Digital Ocean through the Cloudways platform. Sure, you can sign up directly with...
What Slows Down A WordPress Website?
The question I've been asked by clients more than any other over the past 15 years is, "What slows down a WordPress website?". There are several things that can slow down a WordPress website. In this post, I'll go over four of the most common variables that can slow...
What is Conversion Rate Optimization?
In digital marketing, a conversion occurs when a person does what you want them to do and conversion rate optimization is the practice of working to increase the proportion of people who become conversions. Conversions A conversion can be anything from filling out a...